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ESSENCE

BECOME your
A 4-Month Mastermind for SOULPRENEURS Ready to:
Magnetize an Audience, AMPLIFY YOUR IMPACT And creatE an offering so unique it stands alone

Is This You?

You know in your bones you are meant to contribute, inspire and elevate others through these extraordinary times of changE, paving a pathway toward planetary healing.
  • You are a purpose-driven, multi-passionate entrepreneur, coach, guide, speaker, healer, content creator, creative... or a combination of all of the above, and you are walking the path of sacred entrepreneurship
  • Despite the resistance to "market yourself", you are ready to build your personal brand, grow your audience, and amplify a message you care about.
  • You have big visions and you feel a deep call to birth your legacy work and create an offering so unique it stands alone.
  • You are ready to approach social media and building your business as a sacred path inner transformation.

BUT YOU STRUGGLE WITH

1

It's difficult to "Find Your Niche" because:

  • The diversity of your passions, interests, and life experiences makes it challenging to fit into a pre-defined niche.
  • You know you have a core message to share, but it hasn't fully crystallized yet.
  • You're still not sure how to connect the dots and combine your plethora of gifts, skills, and talents into a cohesive offering that stands out.

2

Or, you already know your Niche, BUT...

  • You are bored because you're always talking about the same topics, and it's starting to stifle your creativity.
  • You're concerned that introducing new topics and interests will dilute your brand.
  • You've hit a plateau and your audience reach is stagnating

Niche or Not, You're Struggling with Breaking Through the Noise & Simply Not Willing to Buy into the Dysfunction of Hustle Culture.

You know there's a better, more intuitive, restorative, and aligned way to build a personal brand, amplify your message and build a successful soul-aligned business...

You know what?

You're Right.

Hi, I'm Laura Dawn

(aka LiveFreeLauraD)

And I grew my Instagram following from 30k to 200k in less than a year by sharing more of who I really am and what I genuinely care about..

But before things took off, I was so close to giving up...

For years I faithfully followed the advice to “pick a niche and stay in it.” It did lead to some growth but “niching down” became a cage I couldn’t break free from. 

I stagnated online and despite consistently showing up, my content started getting less and less reach.

I got bored always talking about the same topics, and I started to experience creative burnout. 

I even went through the drama of having my account revoked by Instagram for over 3 months. But even when I got it back (after countless hours of dispute), it was such a struggle to grow that I almost deleted the app and wiped my account on my own accord.

But here's the thing...
I've been an entrepreneur and content creator walking the medicine path for over 2 decades – my entire adult life.

I built my first brand to over 1.5 Million followers on Facebook (with an email list of over 50k)...
And I have always known in my bones I was born to have a big impact...

so I wasn't ready to throw in the towel and quit, and I knew if I did, I would always wonder "what if."

ESSENCE:

One evening I had a profound insight in ceremony. I remembered something crucial that led to my previous success.

And it fully dawned on me:
times have officially changed...

what got me here isn't going to get me to where I want to go. I immediately started experimenting in alignment with my ESSENCE and that's what led to over 200k followers.

But the truth is..​.
It doesn't matter how big your following is! What matters is creating and delivering high quality content and curriculum that can catalyze profound change in people's lives..​

For over a decade I've been launching sold-out six-figure transformational online programs and in-person retreats. ​

Now I want to teach you what I've learned from 20 years of online content creation, curriculum development and brand building... so you can stop struggling, break through the noise, share the message you were born to share, and have the impact you aspire to have.​

all by being UNAPOLOGETICALLY

YOU

Join a 4-month Mastermind to Align with your

ESSENCE

and become your
Public service announcement...

WE HAVE ENTERED A NEW ECONOMY

Artificial intelligence, the meaning crisis, the loneliness epidemic, climate degradation, an outdated educational system, and other significant factors are the disruptive forces behind the most significant economic paradigm shift we will witness in our lifetime.
All of these factors are waking people up to question what truly gives their lives meaning and a genuine sense of belonging.
These shifts are catalyzing the rise of a new kind of economy...

Welcome to the

Meaning Economy

That rewards Personal Brands for Creativity, No-Bullshit Authenticity, High Quality Content, values-Aligned Choices, And modeling a new way of life.

The old marketing paradigm says that if you want to be an authority, expert, or thought leader, you need to find a profitable niche and drill down into it.

This is terrible advice for today's economy. Why?
People are craving real connection, and when you try to fit into a pre-defined niche, you sterilize the sticky, magnetic, passionate part of you that people genuinely want to connect with, and learn from.

THE LEarning ARC of "ESSENCE" IS BUILT ON

5 CORE PILLARS:

Offering A comprehensive & Strategic Approach
to Becoming Your Niche of One

What you will learn over 4 months:

Owning your Niche of One isn't some random, willy-nilly, do-whatever-you-want approach to personal branding and launching offerings. It requires building an intentional foundation that will serve you for years to come. 

Learn how to build a brand that grows as you grow, and evolves as you evolve, built on the foundation of what you value.
(Like your health, wellbeing and sanity...)

1.
Align

2.
Architect

3.
Assimilate

4.
Amplify

5.
Attract

Here is the foundation of that each pillar is built on...
Pillar 1

ALIGN

With the True Essence of Who you are

Your Niche of One is the essence of who you are; the energetic blueprint of your Spirit. It’s the wisdom you carry, the mantras you live by, and what your heart truly longs for.

Learn a step-by-step framework that helps you connect the dots between your passions, skills, values, struggles, and life experiences in a way that amplifies YOU.

Learn to distill your core message into a mantra (and a bio) that becomes the central magnetic focal point – the heartbeat of your brand – a mantra that evolves as your evolve.  

Face & Embrace Your Shadow

There’s a misconception that simply following your passions will lead to your purpose. From my perspective, that’s only half the story.

By opening to your pain alongside your passions, you’ll unearth a much richer, deeper purpose that’s more integrated into who you actually are and the fires you have walked through. 

The more you close the gap between who you really are, and how you show up online, the more successful and magnetic you’ll become.

Pillar 2

ARCHITECT

Build the Scaffolding For Your Intellectual Capital And The systems to support your ongoing success

Creating an unprecedented body of work that truly transforms peoples lives requires building effective underlying systems to help you streamline your creation process from ideation to implementation.

Developing a strategic system will allow you to build your intellectual capital and thought-leadership through your communication medium of choice. 

  • Get organized and build your "second brain" in a Personal Knowledge Management System (PKM) like Obsidian (or note-taking software of your choice.)
  • Learn how to transform your "note making" into "note taking" and connect ideas to build your own unique frameworks that you become known for.
  • Learn the systems I use to save me time and streamline my business.

Become the Visionary Architect and Designer of Your Ideal Life

& Expand the Boundaries of What You Believe is Possible.

Apply the principles of lifestyle design to create your brand and business as an extension of who you are and the life you truly want to lead.

More than ever, people are hungry to connect with role models who:

  • Prioritize a balanced and restorative approach to holistic well-being, modeling intentional living and alternative lifestyles.
  • Are willing to be real and transparent about their growth process.
  • Are on the journey of figuring out what it means to "do life" and business on their terms without sacrificing what really matters just to "earn a living."
  • Are actually providing real, novel solutions to the challenges they face.
Pillar 3

ASSIMILATE

Connect and blend ideas, passions, skills, values, and experiences into unified and novel frameworks and offerings that are as unique as you Are.

If you aspire to be at the forefront of shifting conventional paradigms...
learn to become a "synthesizer" –
This is how you can become an effective "lighthouse" of sense-making for others.

PSSST: Which is exactly what I'm doing on this landing page.

Synthesizer

(noun.) /ˈsin-thə-ˌsī-zər/
  • A person who can skillfully connect diverse pieces of information, ideas, or perspectives into a coherent, unified whole in a way that pushes the boundaries of conventional thought, facilitating deeper understanding while introducing new ways of thinking or doing.
  • A Synthesizer is someone who transforms complexity into clarity, making innovative ideas accessible and actionable to a broader audience, thereby aiding in decision-making, meaning-making, learning, and personal growth.

“Our species and our planet face a new set of challenges that only creativity can solve.”

Chase Jarvis

Cultivate Creative Thinking Skills

With a Masters of Science in Creativity and Change Leadership, I will teach you dozens of indispensable creative thinking skills you’ll come to rely on daily to become a more effective thought leader, content creator, and synthesizer.

These skills are what differentiate creators from regurgitators…supporting you on the journey of becoming your niche of one.

  • Learn how to synthesize different ideas, and enhance pattern recognition so you can connect ideas across disciplines in original ways that add value and new perspectives.
  • I'll teach you to leverage Venn diagrams, mind maps, and other tools to support cognitive scaffolding in the creative process.
  • Learn how to cultivate a futures-thinking mindset, zoom out and notice trends, and sense the gaps by paying more attention to what you can't see.
  • Learn to pay attention to the signal amongst the noise, minimize distraction and hone in on what's relevant.
  • Learn to leverage framework-thinking to codify processes so you can package your knowledge and wisdom in a way that tangibly benefits your audience.
  • Learn to integrate AI tools like Chat GPT into your creative process so you can build intellectual capital and avoid going into intellectual debt.
Pillar 4

AMPLIFY

the essence of who you are through a message that resonates

Share Stories, Ideas and Insights that Resonate, Captivate, and Magnetize Your Audience

Learn how to tell an inspiring story through social media, emails, videos, and landing pages.

Storytelling is not just a method of communication—it’s the most powerful tool at our disposal for influencing meaningful change.

Stories are the bridge that transforms complex ideas into inspiring visions that others can see, feel, and follow.

We are wired to draw upon stories to make sense of who we are. And the more skillful you are at crafting and sharing your own story of transformation, the more you help others do the same.

 

Apply What You're Learning & Meet Your Growth Edge on Social Media in Real Time.

If you struggle to show up and show your face on social media, ESSENCE is going to help you overcome the resistance (that most people feel), relax in your own skin, and unlock your pathway to authentic growth. 

If you’re committed to the social media game, but you’re not enjoying the process, that hustle and grind you struggle with is the essence of what’s blocking your growth. 

We'll address common fears of being seen,  how to overcome cancel culture anxiety, and how to prepare yourself (and your nervous system) for the portal of initiation that awaits you when you start to grow.

The Nitty Gritty Practicalities of Content Creation WorkFlows to Prevent Burnout

  • We will cover: content pillars, content batching and content calendars. (Oh My!)
  • I will share the gear I use to keep the content creation process high quality yet simple and organized.
  • The software I use to keep the content creation process organized from idea sparks to hitting publish.

After 20 years of online content creation and brand building, the one thing that hasn't changed is this...

EMAIL IS STILL KING (or rather...QUEEN)

Your ROI (return on influence) is in your list.

If you are posting on social media everyday, and it’s not directly growing your email list, this is a huge mistake.

I was launching 6-figure programs before I blew up on social media because I know the value of having an email list. 

Over the past 10 years, I have sent over 1 million emails with a consistent open rate between 53-65% – almost double industry standard. 

Join ESSENCE and learn how to grow your list as the foundation of a successful brand and business.

Pillar 5

ATTRACT

Your 1000 True Fans

“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans...
you only need one thousand true fans.”

Kevin Kelly

Stop Building a Transactional Audience & Start Building Real, Genuine Relationships With People You Truly Care About.

Make the Shift From:

  • Transactional relationships > to transformational relationships.
  • Targeting demographics > to connecting with real people.
  • Content creation > to lifestyle documentation.
  • Meticulously planned > to impromptu and spontaneous.
  • Polished perfection > to natural and unscripted.
This is the era of...

Mind

Body

Heart

Mind

-

Body

-

Heart

Alignment

The most successful personal brands thriving in the Meaning Economy are embracing...

AUTHENTIC BRAND EVOLUTION

(AKA: Amplifying The TRUE ESSENCE of Who They are.)

Magnetize an audience that loves you for who you are, not for what you sell. These are the people who stick with you for the long haul, and who will continue to support the evolution of your offerings.

All I can say is: Hallelujah. It's about freaking time.

Testimonials

ARE YOU READY?

What You will walk away with...
  • Get clear on what your core message is and the best ways to communicate it in your unique tone of voice.
  • Clarify your core message by uncovering the golden thread woven through your life.
  • Learn a clear methodology to help you break free from the confines of a niche.
  • Create a content strategy with clear content pillars that support you as a niche of one and allows your brand to evolve alongside you.
  • Learn a multi-tiered approach to break through the noise on social media and reach more people while cultivating your 1000 true fans; all by being true to who you are.
  • Learn how to start or grow your email list. (I'm actually going to show you the back end in FULL!)
  • Deliver high quality content to your email list.
  • Learn the creative skillsets and mindsets to create unique, original content.
  • Create sustainable success by generating "Resonant Revenue."
  • Build a system that organizes your content from ideas to publish.
  • Weave intention, ritual and ceremony back into your life and business.
  • Build a business on the foundation of what you care about.
  • Reconnect with your inner vision and highest calling.
  • Realign with your deepest values and what you hold sacred.
  • Reevaluate and strategically remove non-essentials to reduce overwhelm.
  • Reclaim the best use of your time, energy, and attention by getting organized and creating a content calendar and deep work schedule.
  • Recalibrate your nervous system to prevent burnout.
  • Redesign your life and business for amplified impact and restored sanity.
  • Redefine success on your own terms.

Benefits You'll Receive by Joining
"ESSENCE"

(Shall I keep Going?)

Embrace the Diversity of Your Identity

Acknowledge and embrace the diversity within yourself. Understand how your varied interests and skills are not just disparate elements but parts of a coherent whole.

Learn to Vision Beyond Boundaries

A successful path is always paved by beginning with the end in mind. Embrace the power of cultivating clarity and learn how to create a resonant vision for your life and business that truly expands what you believe is possible.

Clarify & Reconnect with your WHY

Your WHY is the heartbeat of your mission. It's what gives you strength and resilience when the going gets tough. This is an essential part of the process, not to be skipped over.

Align Your Business with Your Inner Truth

It's time to ditch old-school marketing and business paradigms and develop a business model that resonates deeply with your core values and authentic self.

Create a Business That Feels Like A Natural Extension Of Who You Are

Don't build your life around your business, forcing you to make sacrifices that often lead to burnout. Becoming your niche allows you to generate resonant revenue as an extension of who you are, what you're learning, how you're growing, what inspires you, and what you care about.

Intentionally Design a Business That Adapts & Evolves With You

Create a flexible and resilient business model that evolves as you grow and as your passions and interests evolve. In your niche of one, there's always breathing room for you to grow.

Find a Creative Work Rhythm that Nourishes & Sustains You

Learn to pace your work in harmony with your personal energy cycles, preventing burnout and fostering creativity and productivity.

Create Sustainable Work-Life Integrated Balance

Establish a business structure that complements, rather than competes with, your personal life.

Transcend Competition (& Don't Just Talk About It, Embody It)

competition doesn't exist when you fully step into your niche of one. We all have our unique Divine Assignments. This fosters a spirit of mutual collaboration, allowing you to connect with a community where collective success is amplified.

Develop a Unique Personal Brand Identity that Resonates With Who You Are

Establish a strong, unique brand that clearly represents your values and stands out like the unique snowflake you truly are. 😜

Transform Wounds into Strengths

Transmute personal challenges and vulnerabilities into strengths that enhance your unique value and appeal.

Cultivate Real, Genuine Connections with Your Audience

Engage your audience on a deeper level by sharing what you're actually going through, real insights you're having, where you're turning to for strength, resilience, wisdom, and the depth of what you actually feel.

Learn from the Best

Deep Dive Into Real Case Studies

Learn to pay attention to the codes of online success. Case studies help provide a framework for learning, offering a wealth of perspectives, encouraging you to unpack innovative thinking and uncover creative solutions for your own journey. They serve not just as educational tools but as sources of inspiration and motivation. By applying these real-life lessons to your unique context, you’ll develop a rich knowledge base and the confidence to navigate your path as a soulpreneur, making your Niche of One truly impactful.

3 Reasons Why this is the Time to Join
ESSENCE & Become Your Niche of One

Meet Your Instructor

Laura Dawn, M.Sc

Host of the Psychedelic Leadership Podcast, Laura Dawn is a keynote speaker, mentor, teacher, and retreat facilitator. For over 20 years, Laura Dawn has dedicated her life to translating altered states into amplified impact by creating curriculum to support the healing and awakening of humanity that she teaches through her signature online programs and in-person retreats.

Laura Dawn has built and grown several prominent online brands, including her first online brand to over 1.5 Million followers on Facebook with a heart-aligned mission to spread positivity around the world. After selling that brand for six figures, she went on to build a volcanic hotspring retreat center on the Big Island of Hawaii and another 6-figure online wellness brand.

Laura Dawn holds a Master of Science specializing in creativity and change Leadership and is at the forefront of exploring the intersection between sacred plant medicines and creative cognition, supporting visionary thought-leaders who want to amplify a message and birth their legacy work in service to the earth.

MEET YOUR

Guest Teachers

James McCrea @WordsAreVibrations

Author, Meme Poet & Teacher

Creative Alchemy: Awaken the Inner Artist

Being an artist doesn’t only mean working with traditional mediums like painting or poetry. Being an artist is about actualizing your innate creative nature to bring your imagination to life, in whatever form that takes.

Creative Alchemy is designed to unlock creative flow by integrating Yin (being) and Yang (doing) through the cultivation of intuition and authentic expression.

In a world of increasing uncertainty and institutional atrophy, we need creativity more than ever.

James McCrae is an author, meme poet, and teacher who empowers creators to live with purpose and turn imagination into reality. He is the founder of Sunflower Club, a global community dedicated to creativity as a tool for personal healing and social transformation. As a creative strategist, he has worked with top brands and startups to define and actualize their message and mission. His books include Sh#t Your Ego Says and How to Laugh in Ironic Amusement During Your Existential Crisis and The Art of You. James lives in Austin, Texas.

Tara Divina

Creative Business Coach for Medicine Carriers & Mystical Healers

Creative Writing that Inspires

Learn to write in a way that moves people into action. You can simultaneously be inspiring & artful while inviting your readers to join a movement, read your book, buy your program, or sign up for your opt-in. Tara will share specific skills that you can use right now to make your posts, captions and emails more compelling without losing your creative spark or compromising your artistry.

Tara Divina draws on her experience as a Vice President at the Warner Music Group, professional medicine musician, clothing designer, and successful entrepreneur, to offer business & creative coaching for medicine carriers, mystical healers, and artists. 

She empowers them to prioritize their creative projects, build an organic fan base using authentic self expression, and generate a sustainable income using all of their gifts.

She is also tapped into karmic patterns, purpose and destiny through the lens of Vedic Astrology, and combines her gift of seeing the unseen with practical know how to help creatives get clear on their purpose and core message.

Let's Get Logistical

First Class Starts Thursday, August 1st

When & Where do We Weet?

  • We meet on Thursday mornings from 8am-10am PST starting on Thursday August 1st 2024
  • 13 real-time sessions will be led by Laura Dawn.
  • Last class ends of November 28th.
  • There will be two "integration weeks" August 28th (over Burning Man) and October 12th to apply what you are learning. During those weeks, there will be office hours posted for real time coaching and live Q&A.
  • We meet over Zoom, and each session is a full 2 hours with a short break. (Yes, all sessions are recorded and you have access to replays.)
  • 3 sessions led by guest teachers.

Included In This Program

Real Time Coaching Sessions

Live Q&A Sessions

Access to Mighty Networks Community

3 Guest Teacher Lectures

Extended Learning With Your Sub-Cohort

Homework PDF Printouts & Access to Replays

All sessions are recorded and you will have access to re-watch anything you missed on the Mighty Networks platform. 

I recommend allocating 2-4 hours outside of class time as a baseline.

Everything you learn is immediately implementable in your professional life. The more time you can allocate to implement the suggestions and show up to the do the work, the better.

Some people won’t be able to make any of the calls due to a conflict in schedule. That’s ok, all calls will be recorded and you are encouraged to watch the replay before our next session to ensure staying in sync with the rest of the cohort. 

 

Are you ready to

INVEST IN YOURSELF & YOUR HIGHEST CALLING

Regular Pricing

4-month program
(Early Bird Expired on July 22nd)
$ 1,550 / month for 4 months
  • 13 Live Real-Time Classes Led By Laura Dawn
  • 3 Live Sessions Led by Guest Teachers
  • Homework PDF printouts
  • Real time coaching sessions
  • Live Q&A sessions
  • Access to Mighty Networks Community
  • A sub-cohort you journey with
Ends July 22nd
There are two *Partial* Scholarship spots Still available.

LIVES CHANGED

WHAT People ARE SAYING ABOUT Laura Dawn's Programs
Lives changed

Testimonials

Micaela Arroyo
WWW.MICAMAE.COM
PRitam tara
WWW.PRITAMTARA.COM
Mary olivar
www.theawokenchild.com
Fracesca
www.francescaeatsroses.com
Ashley Antony, LMFT, Trauma Informed Psychedelic therapist www.ashanthony.com
Mareesa Stertz
Your Story is everything

FAQs

Have more Questions:

Email support@lauradawn.co

“Essence: Become Your Niche of One” is the evolution of my previous program “Your Message Is Your Medicine.”
Some of the content from Your Message Is Your Medicine will be taught here with quite a significant chunk of new and revised material to reflect the ongoing changes in the economic and social media landscape. 

Nope! All genders are welcome to apply for Niche of One, and you will be able to connect with a diverse range of exceptional human beings in this program. 

We meet every Thursday morning  at 8am to 10am  until November 28th, with two weeks off to integrate and apply what you are learning. 

Zoom, Mighty networks & Whatsapp. 

Once you join this Mastermind, you will be sent a link to Join a Private Mighty Networks Group. You can access Mighty Networks from your computer or through the dedicated Mighty Networks app. 

Mighty Networks has a “main feed” where you can ask questions, connect with others in the group, share your experience as well as access replays and course materials.  

In addition to Mighty Networks, you will be added to a Whatsapp Group thread.  

On the Mighty Networks platform. You will have access to all replays for 3 months after the program ends, after which, ongoing access is a $39 per month. 

Everything you learn is immediately implementable in your professional life. The more time you can allocate to implement the suggestions and show up to the do the work, the better. I recommend allocating 2-4 hours outside of class time as a baseline reference. 

Some people won’t be able to make any of the calls due to a conflict in schedule. That’s ok, all calls will be recorded and you are encouraged to watch the replay before our next session to ensure staying in sync with the rest of the cohort. 

 

You will have access to all of the video replays for 6 months after the program comes to an end. All the PDF’s are downloadable and yours to keep. 

My Promise To You...

During these 4 months, I’m going all-in to give you everything I’ve got because I, too, am in service to this earth and the awakening of humanity.

I wholeheartedly believe that the world needs your medicine and message so we can collectively inspire, uplift, and shift old paradigms that keep us divided, separated, and out of alignment with the natural rhythms of this Earth.

Mother Earth urgently needs us all right now.

Walk away with

Clarity

Confidence

& Courage

To launch an unprecedented
offering that contributes to the healing of humanity